AdRoaster vs Supermetrics
Supermetrics is great at pulling ad data into spreadsheets and dashboards. But you still have to interpret the numbers yourself. AdRoaster skips the spreadsheet and gives you answers.
Feature-by-feature comparison
| Feature | AdRoaster | Supermetrics |
|---|---|---|
| Plain-English Q&A about your ads | ✓ | – |
| Actionable ROAS recommendations | ✓ | – |
| Google Ads integration | ✓ | ✓ |
| Meta Ads integration | ✓ | ✓ |
| LinkedIn Ads integration | ✓ | ✓ |
| Cross-platform budget advice | ✓ | – |
| No dashboard learning curve | ✓ | – |
| Data export to Google Sheets / Looker | – | ✓ |
| 70+ data source connectors | – | ✓ |
| Free plan available | ✓ | – |
| Setup in under 5 minutes | ✓ | – |
Where Supermetrics shines
- Pulls data from 70+ sources into spreadsheets, Looker Studio, and data warehouses
- Powerful for custom reporting and data pipelines
- Great for agencies managing many client accounts
- Flexible data transformations and scheduling
Where Supermetrics falls short
- No AI – you still have to interpret the data yourself
- No actionable recommendations or budget advice
- Requires knowledge of spreadsheets or BI tools to get value
- No free plan – starts at $39/month per data source
- Setup takes time – you're building reports from scratch
The verdict
Supermetrics is a brilliant data pipeline tool – if you already know what to look for. But if you want to ask "Am I wasting money on LinkedIn?" and get a straight answer with numbers, AdRoaster does that instantly without touching a spreadsheet.