Ad analytics blog
Practical articles on ROAS tracking, conversion APIs, attribution, and campaign optimisation. No fluff – just things your campaigns need you to know.
How to track ROAS across multiple ad platforms
Why each ad platform over-reports conversions, how attribution overlap inflates your numbers, and how to build an independent cross-platform ROAS view.
Ad platform conversion APIs: a practical guide
Setting up Meta CAPI, Google Ads offline conversions, and LinkedIn CAPI from your server. Common pitfalls, deduplication, and how to verify it's working.
Why your Google Ads ROAS is lying to you
Attribution windows, view-through conversions, and what Google Ads conversion numbers actually mean. Plus, how to get closer to the truth.
LinkedIn Ads: when the high CPCs are worth it
B2B context for LinkedIn ad spend, realistic CAC benchmarks, and a framework for deciding when to scale vs cut your LinkedIn campaigns.
The death of third-party cookies: what it means for ad tracking
The cookieless future is here. Server-side tracking, first-party data strategies, and how to prepare your ad campaigns for a world without third-party cookies.