Improve ROAS
of your ad campaigns
The 3 lies your
ad platforms tell you
You’re spending thousands on ads, but the platforms grading your homework are the same ones selling you the textbook.
-
“Your campaigns are performing great”
Each platform takes credit for the same conversion. Your real ROAS might be half what they’re telling you.
-
“You need more budget
to see results”Sometimes you’re pouring money into a channel that simply doesn’t work for your audience. More budget won’t fix that.
-
“Our AI optimised your ads automatically”
Platform algorithms optimise for their revenue, not yours. You need an independent perspective on what’s actually working.
Get actionable advice about your
Google, Meta and LinkedIn ad campaigns
Just ask AdRoaster – Which channel gets lowest CAC in Switzerland? Am I wasting budget on LinkedIn? What’s my best-performing campaign this month?
How AdRoaster stacks up
Other tools give you confusing dashboards. We give you answers.
| Feature | AdRoaster | HubSpot | Metricool | Triple Whale | Supermetrics | Adalysis |
|---|
Frequently asked questions
Latest from the blog
How to track ROAS across multiple ad platforms
Why each ad platform over-reports conversions, how attribution overlap inflates your numbers, and how to build an independent cross-platform ROAS view.
Ad platform conversion APIs: a practical guide
Setting up Meta CAPI, Google Ads offline conversions, and LinkedIn CAPI from your server. Common pitfalls, deduplication, and verification.
Why your Google Ads ROAS is lying to you
Attribution windows, view-through conversions, and what Google Ads conversion numbers actually mean.