# AdRoaster – Full LLM Context

> Understand ROAS of your Google, Meta and LinkedIn ad campaigns.

AdRoaster is a conversational ad analysis tool for digital marketers. Instead of interpreting complex dashboards, marketers connect their ad accounts and ask questions in plain English – like "Am I wasting money on LinkedIn?" or "Which channel gets lowest CAC in Switzerland?" – and get specific, actionable recommendations backed by real campaign numbers.

## What AdRoaster does

AdRoaster connects to your Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads accounts using read-only access. It pulls live campaign data including spend, impressions, clicks, conversions, CTR, CPC, ROAS, and CAC, then provides:

- **Cross-platform ROAS comparison** – see how each channel actually performs side by side, without each platform taking credit for the same conversion
- **Campaign-level analysis** – drill into individual campaigns to find what's working and what isn't
- **Actionable budget recommendations** – specific advice on where to increase, decrease, or reallocate spend
- **Anomaly detection** – flag sudden changes in performance metrics
- **Industry-aware benchmarking** – metrics are colour-coded against realistic targets based on your industry and average order value

## The problem AdRoaster solves

Ad platforms grade their own homework. Each one takes credit for the same conversions, inflating ROAS figures. They recommend increasing budget because that's how they make money. Marketers end up with three dashboards showing three different stories, with no independent perspective on what's actually working.

### The 3 lies ad platforms tell you

1. **"Your campaigns are performing great"** – Each platform takes credit for the same conversion. Your real ROAS might be half what they're telling you.
2. **"You need more budget to see results"** – Sometimes you're pouring money into a channel that simply doesn't work for your audience. More budget won't fix that.
3. **"Our AI optimised your ads automatically"** – Platform algorithms optimise for their revenue, not yours. You need an independent perspective on what's actually working.

## How it works

1. Connect your ad accounts (read-only access – AdRoaster can never modify your campaigns)
2. Ask questions in plain English about your campaigns
3. Get specific, actionable recommendations with real numbers

## Supported ad platforms

- **Google Ads** – Search, Display, YouTube, Shopping campaigns
- **Meta Ads** – Facebook and Instagram campaigns
- **LinkedIn Ads** – Sponsored content, InMail, and display ads

More platforms are being added.

## Key metrics tracked

- **ROAS** (Return on Ad Spend) – revenue generated per unit of ad spend
- **CAC** (Customer Acquisition Cost) – cost per conversion
- **CTR** (Click-Through Rate) – percentage of impressions that result in clicks
- **CPC** (Cost Per Click) – average cost per click
- **Spend** – total ad spend across platforms
- **Impressions** – total ad views
- **Clicks** – total clicks
- **Conversions** – total conversion events

## Industry benchmarking

AdRoaster adjusts performance thresholds based on:

- **Industry**: E-commerce (B2C), E-commerce (B2B), SaaS/Software, Professional services, Education, Healthcare, Real estate
- **Average order value**: Under £50, £50–£500, £500–£5,000, Over £5,000

This means a 2× ROAS might be flagged as "good" for a B2B SaaS company but "needs improvement" for a B2C e-commerce brand.

## Data security

- Read-only access to ad platforms – AdRoaster can see campaign data but can never modify campaigns
- Data is encrypted in transit and at rest
- No campaign modifications are ever made

## Pricing

### Free plan
- 1 ad platform connection
- 50 questions per month
- 7-day data history
- Basic recommendations

### Pro plan – £49/month
- Unlimited ad platform connections
- Unlimited questions
- Full data history
- Advanced cross-platform analysis
- Priority support
- Export recommendations

No hidden fees, no long contracts. Cancel anytime.

## How AdRoaster compares

| Feature | AdRoaster | HubSpot | Metricool | Triple Whale | Supermetrics | Adalysis |
|---|---|---|---|---|---|---|
| Plain-English Q&A about your ads | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Actionable ROAS recommendations | ✓ | ✗ | ✗ | Partial | ✗ | Partial |
| Google Ads integration | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Meta Ads integration | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
| LinkedIn Ads integration | ✓ | ✓ | ✓ | ✗ | ✓ | ✗ |
| Cross-platform budget advice | ✓ | ✗ | ✗ | Partial | ✗ | ✗ |
| No dashboard learning curve | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Free plan available | ✓ | ✗ | ✓ | ✗ | ✗ | ✗ |
| Setup in under 5 minutes | ✓ | ✗ | ✓ | ✗ | ✗ | Partial |

## Frequently asked questions

### How is AdRoaster different from Google Analytics or HubSpot?
Those tools give you dashboards full of data. AdRoaster gives you answers. Instead of interpreting charts, you ask questions like "Am I wasting money on LinkedIn?" and get specific, actionable recommendations.

### Is my ad account data safe?
Absolutely. We use read-only access to your ad platforms – we can see your campaign data but can never modify your campaigns. Your data is encrypted in transit and at rest.

### Which ad platforms does AdRoaster support?
Currently Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads. More platforms are being added.

### Can AdRoaster change my campaigns?
No – and that's by design. AdRoaster is your clarity layer, not a campaign manager. It tells you exactly what to do and why, but you stay in control of execution.

### What if I only use one ad platform?
AdRoaster still works brilliantly with a single platform. You'll get campaign-level analysis, budget recommendations, and anomaly detection. Cross-platform comparison is a bonus, not a requirement.

## Example questions you can ask

- "Am I wasting money on LinkedIn ads?"
- "Which channel should I double budget on?"
- "How can I get more from my ad budget?"
- "Which campaigns need attention right now?"
- "Is my cost per acquisition looking healthy?"
- "Where should I focus my spend this week?"
- "My click-through rate is dropping – any ideas?"

## Company

AdRoaster is built by Pixel Takeaway Limited.

- Website: https://adroaster.com
- Email: team@adroaster.com
- Parent company: https://pixeltakeaway.com

## Links

- Homepage: https://adroaster.com
- Pricing: https://adroaster.com/pricing
- Blog: https://adroaster.com/blog/
- Sign up: https://adroaster.com/signup
- Compare vs HubSpot: https://adroaster.com/compare/hubspot
- Compare vs Metricool: https://adroaster.com/compare/metricool
- Compare vs Triple Whale: https://adroaster.com/compare/triple-whale
- Compare vs Supermetrics: https://adroaster.com/compare/supermetrics
- Compare vs Adalysis: https://adroaster.com/compare/adalysis

## Blog posts

- How to track ROAS across multiple ad platforms: https://adroaster.com/blog/tracking-roas-across-platforms
- Ad platform conversion APIs – a practical guide: https://adroaster.com/blog/ad-platform-conversion-apis
- Why your Google Ads ROAS is lying to you: https://adroaster.com/blog/google-ads-roas-lying
- LinkedIn Ads – when the high CPCs are worth it: https://adroaster.com/blog/linkedin-ads-high-cpcs-worth-it
- The death of third-party cookies – what it means for ad tracking: https://adroaster.com/blog/death-of-third-party-cookies